Pleasant Aroma Marketing

Venue and Decorations

Group Photos

Group photos are the most important type of event shot. The best types of group photos and videos are candid. Catch them in the middle of talking, when they'll be most receptive to the camera. (Nobody wants to be photographed eating!) Other group photos are great as well. These other photos can be from a photo booth or from teams or friends gathering to take a picture together at your event.

Singles

Single photos are for individuals that are highlighted at the event. For example, a person speaking or singing on the stage might be in a frame alone. Other than that, singles for events are a little awkward to put on social media because it ignores a bunch of the people that were there. This takes away from the event's effectiveness in the eyes of the viewers, so make sure that you use these only in cases of individuals on a stage or similar scenarios.

Crowds

Showing the sheer magnitude of your impact on the community may be shown through crowd photos. Don't overdo them, because people still want to see faces. One or 2 photos of them should be enough. If you do a crowd video, pan around the area to show where everyone is. In a photo, get a good angle on the crowd, preferably from the back, front, or sides.

Food and Freebies

People love food and free stuff. Showcase the food and freebies before the event to literally wet their palettes! You can also consider keeping it a secret till the event arrives and posting about it after the event and after you know that people have spread word of mouth about the surprises. Either way, it will encourage people to come to your event later!

Impact Content

If your event was meant to impact the community or individuals, ask people for a quote or get a quick video interview. Whether it's from one of your own team members or a random attendee, use your platform to spread stories of real experiences from people who were at your event. These are some of the most powerful ways you can show that your event was a success and to gather support for your organization. People outside the inner workings of your organization don't get to see behind the scenes. Don't keep these stories to yourself!

Attendee Photos

Everyone has their own cameras these days. If you want to get more photos from people to share, let people know your social handles or create an event-specific hashtag. This will give you the ability to repost stories and posts. If someone takes a really good picture and tags you in it, you can even ask them if they can send you the original to use in your marketing. In this day and age, opportunities to get great content are endless.

If this is overwhelming, get a few people to do the job for you. Delegation is a biblical principle people! (Exodus 18:14-26) Just make sure to set expectations of how many photos to take and what kinds of photos you need from the event. Remember, practice makes perfect! So the more photos you and your team take, the better your social media page will look. If you want more tips like this, sign up to get this blog delivered to your inbox!