Pleasant Aroma Marketing

Collaboration Posts

You may have seen collaboration posts before, with 2 usernames listed instead of just one for a post. Both of these users' audiences are reached in this post, causing a boost in reach for both collaborators. Watch the screen recording below to see how to create a collaborator post.

Instagram limits collaboration posts to 2 accounts. Tagging is still the same on the collaboration post, so even if you're limited to 2 accounts for collaboration, you can still mention or tag other accounts.

You know your audience best, and they know theirs. Make sure that the content you create is high-quality and will get the attention of as many people as possible from both audiences. After deciding on your post idea and which content medium you should use, get ready to tag your collaborator!

After creating your post, go to "Tag People." While tagging, you'll have the option to "Invite Collaborator." After you've chosen an account, share the post. The account you've chosen will receive a notification with the option to accept or decline your offer to collaborate on the post.

Note: You cannot add a collaborator after a post is already published. Make sure you add the collaborator before the post goes up.

Who you should collaborate with

As a business, you know your dream collaborators, and you know who you don't want to collaborate with. Unfortunately, we can't all get Chris Pratt to rep our Christian brands. What we can do is look for accounts that have our desired audience and work from there.

One of the best ways you can use collaboration posts is by finding a business with a similar follower count and an audience you would like to reach. Start creating a relationship with the account. Then you can propose a mutually beneficial collaboration post. This is a great way to build relationships business to business. You won't have to pay for this, and it will provide a lot of organic reach for you and the collaborator.

Another way you can use collaboration posts is to pay an influencer to make one with your brand using your products or reviewing your services. This is a great way to show your legitimacy as a business. Influencers are constantly creating content for brands that have smaller follower counts than they do to help them grow. By paying them for their services, you are giving them some influencer credit, while also seeming to be a down-to-earth, but professional company. Word of mouth is great for marketing, especially from people that others in your target audience admire. If you've got the budget for it, this may be a good avenue for your business to take. For instance, one study found that influencer marketing generates as much as 11X banner ad ROI.

One thing you should be aware of while collaborating with another account is the engagement rate of their content. If they've got a high engagement rate, there are users that are actively interested enough to take action. If they don't have a high engagement rate, you can't expect as much from the post. Weigh the pros and cons of collaborating with that account, and go from there!

"Add Yours" Stories

This feature allows you to put up a prompt to create a chain story. This is a great way to start or be a part of a trend in your niche. If your audience has photos that they are looking for an opportunity to share, this tool is a great way to engage your audience. You'll also have the opportunity to follow the chain and see others' stories that are in the chain.

Collaborations are a great way to grow, especially in organic reach. Whether you're a business that's looking to break into a new audience or a nonprofit looking for new partners, this tool is a great way to make sure that your business expands.

Did you find this blog post helpful? Share it so that other marketplace ministers and ministries can see the benefits of combining their audiences! Don't forget to subscribe for more helpful info for your business! 👇