Pleasant Aroma Marketing

Christian Memes

Memes are the future of content. Christian memes can be used to convey theological arguments, relatable situations, and marketing messages. They're great for growing your reach.

Remember, people don't follow business accounts for ads. They follow business accounts for value. Memes are definitely a value add when you're reaching your target audience.

Quotes

Do you ever wonder why you see so many screenshots from Twitter? I'll tell you why. It's content that is short, sweet, and cuts right to the core. They can take big ideas and sum it up in one sentence.

Christian quotes are easy to come by and are very shareable. Use these to grow.

Verses

Remember that stat that the Bible is the bestselling book of all time? There's a reason for that. The Bible's content is the highest quality you can get!

Bible verses are life-giving. If you want to spread life as a company, a simple way to do that is by posting a Bible verse. They're also very shareable.

Product Photos

Product photos are very effective if you use them the right way. Use the 80/20 rule. Make sure 80 percent of your content is useful to your audience, while 20 percent is used for the explicit promotion of your business.

When you're using product photos, you should make sure they're taken with a high-quality camera. Find some mockup examples and set your products up accordingly. Freshen them up with a simple editing tool, and viola, you should have an attractive photo for your audience.

Giveaways

Giveaways are perfect to help grow your audience. The amount of response corresponds with the amount of hype you give your giveaway! Don't let them forget about your giveaway while they have the opportunity to enter.

If you're going to give away a simple prize, leave simple instructions. If it's a huge prize, then you could consider asking your audience to do more to win the prize. Partner up with other creators to get more responses to your giveaway, especially if you're new to social media or are just getting started again.

Other Christian Creators

The Christian niche is responsive to helping other Christian businesses out, at least in my experience. After all, we all know that we're part of the body of Christ. That's why I have started highlighting Christian businesses on my blog in specific niches.

Social media is a place for you to network. You can bring goodwill to yourself by sharing other businesses on your Instagram stories for example. In that case, make sure to tag them so they see it. 😉

Informational Carousel Posts

Carousel posts are usually pretty popular, especially when it is informational. People appreciate when you find and provide or break up complex information for them. If you create useful information that is easy for people to understand, people will want to consume it.

Video Posts

Video is also the future of content creation, so if you want to grow as a creator, you're probably going to have to integrate video. This doesn't necessarily mean that you'll have to show your face in every video, but your face definitely gives your content a more personalized feel.

There are plenty of free video tools out there to get started, and there are even stock videos. Use what you have, and if you have little time for a personal video, then just sneak a stock video in the background, a gif meme, or animation in one or two of your posts. Easy peasy!

Behind the Scenes

Behind the scenes is more of a personal post. You can see the process that contributes to the final product, which is especially helpful for businesses with higher-quality goods.

When you're pricing based on what goes into the product or service, it's good to show people exactly what goes into the final product. People feel more reassured of the quality of their product. That's why "Package an order with me" videos are so popular.

Throwback Post

A cousin of the Behind the Scenes post, the Throwback post shows how your business has grown or how your team has grown.

Throwback posts are great to show that your company has worked hard to get to where it is, and that you're not showing any chances of wanting to slow down.

Employee Spotlight

An employee spotlight will not only make the employee feel appreciated, but it will also give your business another face to associate your brand with. The more faces, the better for personal connection psychology.

It's also likely if you tag your employee that he or she will share your post as it also benefits their online résumé. Win-win!

Values Post

Even though people might already know that you're a Christian business, sometimes the word "Christian" doesn't cut it when it comes to your target audience, and that's a good thing! Value posts can help you convey exactly what you support and believe.

If you're a Christian company, one way to "prove" it would be to put out some content on why you believe what you believe or thoughts on specifics, like the Trinity.

Another example might be that you don't support abortion and write a post about why. Just be ready for the heat when it comes. This can bring both good and bad traffic to your page, or with the way that social media companies are towards touchy subjects they want to protect, you could get shadowbanned.

Holidays

These will save you from a few headaches when you don't know what to post or when you want to have an easy-to-put-together post. If it's one of those days that celebrates something to do with your niche, that's even better.

For example, a vintage niche might like to know that it's National Typewriter Day on June 23, whereas most others wouldn't really care. The vintage niche might want to share it just because it aligns with their interests. The link below will give you some days to look out for. 👇

National Day Today Website

Use Content Idea Generators

If you're thinking, wow, I knew all these already... Well, sorry. 😅 That's because this applies to all Christian content creators. Maybe this will make up for it. Here's a list of tools you can use to generate your own ideas for your niche:

• Answer the Public
• Google Trends
• Pinterest Search Suggestions
• Competitors' Topics
• Repurpose Your Content
• Reddit
• Quora
• YouTube Videos

Create content off your findings with these tools, and you should be good to go!

Time Expenses

Time is such a valuable thing for companies, so as much time as you can save while being effective and consistent on social media is truly the most difficult thing for companies. There are two things you can do if you're having difficulty fitting social media into your schedule.

1. Batch Your Content

If you've still got enough time to set aside to batch content, I highly recommend batching it and scheduling it out. You'll save yourself a lot of hassle when it comes to posting every day or every few days.

2. Hire or Outsource

Keeping up with social media trends can be difficult, especially if you're already struggling with time. If you don't have the finances to hire an employee to do social media for you, then consider outsourcing to me! I'm a social media manager for Christian businesses, so I work with you and your values.