Power Up with Social Media

Faith Meza • July 19, 2023

Looking for an easy way to power up your marketing strategy? Social media is the perfect way to level up! Starting your social media accounts are as easy as pushing a few buttons. Creating and nurturing relationships with your target audience and like-minded businesses is simple, and only requires consistency and patience. Social media can direct people to your website, increase your reach, and provide a cost-effective way to update your audience. Social media is where all your marketing channels intersect, making it an incredibly powerful tool for your company to use.

Instant Updates

Social media provides an easy way to update your audience instantaneously. The more touch points, the better chance people will remember you and your business. Your audience is more likely to see your content when you use all the content mediums available to you, but being consistent is enough to get more eyes on your business. Social media works especially well when you've got to make a quick change to an event. For example, if you're going to start at a different time or location, so cial media is a great way to communicate to your audience. You can also plan out your updates by batching your content out weeks before it goes out. This will not only prepare your audience in advance and give them time to invite others, but it will also force you to get all your planning done way before the event. If you're a procrastinator, or if you just have a busy schedule, I highly recommend batching your content out.

Website Marketing

Social media is a power-up to your website by creating a funnel directly to your website. All the content you put out on socials is a hook to drive people to your website. All socials have their own funnels to the website, and some have better funnels than others. For example, Pinterest, LinkedIn, Facebook, and Twitter provide a direct link to your website. For Instagram, users must go to the link(s) in your bio. You can also add links to your stories. If you're looking to drive more people to your website, Pinterest is probably the best platform to drive people to your website. All you need is a great cover image! Incorporating social media to grow your audience and target your niche is essential to success online.

Paper Marketing

Paper marketing isn't dead. It's great in providing a very physical reminder of what you want your audience to see. This too can be optimized with your socials. Although people may throw away the paper you've given them, they may follow you on your socials, provided you put the handles or QR code of the platform you want to drive your audience to. This way, your audience can get updates about your company, providing more touch points just by having the social media handles on your paper marketing. I recommend having just one QR code on the social media platform you'd like to direct your followers to.

Email Marketing

Using social media as a way to distribute your email campaigns is a great way to make sure you've got another touch point with your audience. Like all the other marketing points, email marketing has a symbiotic relationship with social media. Your socials can also benefit by having your profiles linked in icons at the bottom of your newsletter.

Get Vocal

You may already have opportunities to speak at events. Use 3 seconds of your time to say "Follow us on social media," which is enough to get the people that are interested in your business to remember that they've got the ability to connect with you. Don't forget that you can always do this at the end of lives, and ask to put it in podcasts.

Word-of-Mouth

The word-of-mouth aspect has been multiplied through the power of social media. All people have to do to share a business is click a few buttons to show people related businesses. People can share profiles or posts. Either way, your business has a great opportunity to niche down and spread through word of mouth.

SEO Marketing

SEO marketing can be boosted with your social media pages. Simply having a Facebook page can make finding your business so much easier! Facebook has great SEO ratings, and it can even pop up before your own website if your website doesn't have the right website authority. This also goes with LinkedIn and Instagram. If you add your social media pages to your page, you also create outbound links for your website that will signal to crawlers that you're linking to reputable websites.

Influencer Marketing

Influencer marketing is no new thing. Celebrities have been used to promote products for the longest time, however, influencer marketing today provides a more authentic way to reach your audience. Businesses can pay influencers that have built their own audiences to post on their platforms on behalf of the company. This may look like a product review, an unboxing video, or a photo of the influencer enjoying and promoting the product. Collaboration posts, tagging, and mentioning are all great ways to get your business in front of your target audience.

Building Authority

People don't always trust businesses from the get-go, which is why Google My Business, Facebook Reviews, and testimonials are used. Social media provides the ability to build your brand authority. It can work as a portfolio, showcase testimonials, and provides insight into your expertise. Based on social media alone, people may make a buying decision. Social media is a cheap, easy way to get in front of your target audience.

Social media brings all your marketing platforms together. Create a common place for your target audience to land and receive updates on all sides of your business with social media! If you're not sure how to use it or if you're looking to level up your social media strategy, contact me for a free social media audit! I'll give you 3 action items in a PDF that you can put into effect on your social media platforms.

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