Pleasant Aroma Marketing

Video

Lately, everyone has been focused on creating more video content, largely because of platforms like Instagram and TikTok. This focus forced many to learn the ins and outs of video content editing. Short-form video content has been very popular over the past 3 years. 

Short-form video content is a great way to create interest. Since the aim is to awe and inspire in a short amount of time, it condenses information or experiences and makes them easy to digest. If done right, these short videos will create a quick dopamine shot, rewarding people for watching your content and creating interest in the rest of your content.

Long-form video content, however, is also great to show in-depth expertise or progression. Long-form content is great for creating a lasting impression. Quick dopamine shots come and go in the social media world. When your audience is finding value in your content, they'll understand that they can come to your page to start troubleshooting or to get whatever value you're providing through long-form content.

Although there isn't as much of a rage around the long-form content, it's great for your own documentation, as well as a way to get more content ideas.

Images

Images provide great visuals. Whether you've created a graphic image or used candid photos, it's another way for people to verify the legitimacy of your business. Images should be sharp and clear, with thought to the lighting and settings of your photos. Coming from a perfectionist's point of view, this is not to say if the photos aren't perfect, don't post them. Control what you can and present them as best you can! Don't let imperfect photos stop you from posting your content.

Depending on your niche, for instance, if you're in the retail business, images could be the difference between a sale or a pass on the sale. If your product isn't presented correctly, it may be passed over for a similar product that is presented better in images. Images for the service side are great for building trust in the business, especially when it comes to showing who your employees are, what you're doing, and events you've gone to.

Carousels, or posts with multiple photos, are great for breaking down information or displaying multiple photos from an event. Carousels can be creative, with a scrapbook look to it or they can be simple with photos. 

Platform-Specific Tools

Any niche can use polls specific to its audience. They can be serious questions or fun questions. You will get a feel for what types of questions your audience will want to answer because of the engagement rate. If your audience is big enough, you'll be able to ask them questions about what kinds of content they'd rather see. It's a nifty tool that you can use to grow your business through feedback.

Lives are great for engaging your audience. People will be able to interact with you in real time, further creating legitimacy to your audience and nurturing the relationship with your viewers. If you're a nonprofit, there are also options to get donations from your audience through the live feature.

Tagging and collaboration posts are great ways to ensure your audience can see who you're working with. The people you tag are more likely to see the posts that you create with them in it. They'll also be inclined to share the post with their audience because your post will show that they're working with more people as well. This has helped our clients grow their social media in the past as well.

Stories are great ways to guarantee you're engaging with your audience daily. Stories are available on many platforms. They are very simple to make, and can also nurture relationships. Your niche will have a bunch of content that you will be looking at and engaging with. Find the best content and share that to provide more value to your audience. Not only will you give your audience more value without much effort on your part, but you'll also be creating or nurturing relationships with the people who created those posts! Don't forget to tag them in the story to get their attention.

With practice, you'll be able to find the content that your audience appreciates the most. The content your audience appreciates the most is the content you should focus on. Create more of that content, but don't neglect to differentiate the content mediums as they may help your audience digest the information differently. If this post helped you out, subscribe to our newsletter below!